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Hollywood's Big Bet on Free TV: Why the Studios That Once Charged You Everything Are Now Giving It Away

Something genuinely surprising is happening in Hollywood: the same studios that spent years building expensive subscription walls around their content are now racing to offer free, ad-supported streaming tiers. It's not charity — it's a strategic pivot driven by cord-cutting, subscriber burnout, and a fundamental rethink of how entertainment gets monetized. Here's what's really going on behind the scenes.